Are you utilising these strategies to propel your E-commerce store’s revenue? 📈
Time to take notes! 📝
𝟭. 𝗙𝗮𝗰𝗲𝗯𝗼𝗼𝗸 𝗥𝗲𝘁𝗮𝗿𝗴𝗲𝘁𝗶𝗻𝗴
In this day and age, we have our attention and focus pull almost a 100 different ways and direction every single day! You might have finally got your target audience to be interested enough to browse through your E-commerce store. While they are shopping however, they might get distracted by emails, messages, calls etc.
This might take them away from your website and all the marketing time, energy and money you’ve spent into your branding and getting these prospects interested enough to go into your website will go down the drain if you are not careful! So inputting a Facebook Pixel into your E-commerce website is not just advantageous, but extremely vital for your Ecommerce store’s success! Here’s a quick article on how to create and install your own Facebook Pixel, click here.
𝟮. 𝗖𝗵𝗮𝘁𝗯𝗼𝘁 𝗚𝗶𝘃𝗲𝗮𝘄𝗮𝘆𝘀
In the latest Facebook keynote, Mark Zuckerberg said, “The future is private”.
For us as marketers and business owners, it means we have to start utilising and expanding our use of Facebook groups and Facebook messenger! One of the important highlights that the Founder and CEO of Facebook mentioned is that the platform’s visual design will be significantly revamped to put Facebook messenger and Facebook groups at the forefront of our attention.
Therefore you will be able to notice that one of the marketing strategies that generates the highest ROI currently, is using AI chatbots to run advertising campaigns! Using AI chatbots will allow you to hyper target your prospects using automated segmentation programming. Not only will this allow your brand to aligning it’s strategy to Facebook’s algorithm, you will also see significant cost reduction within your Facebook ads spend = Win – Win!
𝟯. 𝗔𝗯𝗮𝗻𝗱𝗼𝗻𝗲𝗱 𝗖𝗮𝗿𝘁 𝗘𝗺𝗮𝗶𝗹 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻
Have you ever browse through an E-commerce store, selected a few items, signed-up to check-out with a discount but at the end, didn’t make the purchase? This happens to about 29% of all web traffic! It will be foolish to let these shoppers slip through!
Therefore it is essential that your E-commerce store set in place a automated email sequence that can fire once this event triggers! An abandoned cart email campaigns allow you to target shopper who have shown SIGNIFICANT interest in your products! By emailing them a link direct to the checkout with their selected items they abandoned, you’re giving them a reminder and incentive to purchase your products!
If you’ve found this article valuable so far and you’re thinking to yourself “Hey, I want these guys at Two Men Social to handle my digital marketing and E-commerce store to effortlessly increase my sales” then here and fill out the form there. We will get in touch with you as soon as we can.
𝟰. 𝗦𝗲𝗮𝗿𝗰𝗵 𝗥𝗲-𝘁𝗮𝗿𝗴𝗲𝘁𝗶𝗻𝗴
What is the most obvious sign that someone is ready to purchase a product? They search for it. You can significantly increase your ROI by only targeting the prospects that have searched for your specific product, these are the prospects that have shown a significant level of interest and buying intent! By showing ads targeted specifically towards these prospects with the search term they were looking for over the next 30-60 days, you will be able to see your E-commerce sales soar.
At Two Men Social, we use this for almost all our E-commerce clients that onboard with us and this has been a game-changing strategy for them.
𝟱. 𝗜𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴
The online of ‘word of mouth’ marketing. Influencers are known, liked and trusted individuals. Their daily activities are followed by hundreds if not thousands of fans, friends and brands that could be interested with the products you offer! So why not make use of someone who has a reputation for being liked and trusted to market your brand to a warm audience who always have their eyes on these influencers?
With an endorsement by them using your product, not only are you pre-selling your product which will allow your brand to get sales with lesser resistance down the funnel. You will also be able to repurpose the posts by these influencers on your advertising campaign and other marketing channels to show social proof!
However, not all influencers are impactful for your brand. As a social media marketing agency, we will take charge of your influencer marketing campaign to help vet through hundreds of influencers and follow them to see whether their lifestyle choices, audience and engagement will be beneficial towards driving new sales for your E-commerce store.
𝟲. 𝗟𝗮𝗻𝗱𝗶𝗻𝗴 𝗣𝗮𝗴𝗲 𝗢𝗽𝘁𝗶𝗺𝗶𝘀𝗮𝘁𝗶𝗼𝗻
Understanding consumer behaviour and User Experience (UX) has a big part in influencing the behaviour of your prospects when they land on your website. These fundamentals are often overlooked by E-commerce store owners as they outsource their web development to freelancers who are not in tune with consumer behaviour and marketing psychology.
It might seem like such minor details to you, yet they play a huge role in the success of your E-commerce site.
If you’ve found this article valuable and you’re thinking to yourself “Hey, I want these guys at Two Men Social to handle my digital marketing and E-commerce store to effortlessly increase my sales” then go ahead and book a strategy session with us!