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Two Men Social | Take Your Online Ads To The Next Level

HOW WE HELPED

WAISTLAB.CO

Client Testimonial

Challenges:

Waistlab.co is a direct-to-consumer health & beauty brand that had tremendous organic engagement from their social pages but was struggling to convert these people into potential customers. They needed help monetizing their following and driving purchases and website visitors consistently and profitably.

Solution:

Waistlab.co had a very engaging audience on their social pages as well as a strong branding that fit very well with their lifestyle photos and creatives. We were able to identify their prospective customer base and their interests by analyzing the potential customers already engaging with his brand via social media.

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SERVICES & SOLUTION FOR WAISTLAB.CO

Our Process

Discovery Call

To uncover the problem, we first asked four crucial questions:

  1. Are they testing their ads?
  2. What is their average CPA?
  3. What is their customer’s LTV?
  4. What is their profit margin on each customer?

Diagnosing What's Wrong

Through our discovery call with Waistlab.co, we found out that they were not testing their ads. Unable to compare their ads, they were not able to track them. Hence, they were unable to pinpoint exactly what to change (creative/copy/targeting/funnel) to improve their ads.

Secondly, after uncovering their CPA and customer LTV. We found our that they are actually just breaking even on each customer running ads. The marketing team was shocked to see that they were actually not performing as well as they thought even though the ROAS metric showed positive.

Prescribed Solutions

  • Identifying key performance metrics that ensures the business is profitable
  • Made sure that variables are tracked and studied
  • Restructuring of their online advertising using the consumer mapping framework
  • Segmenting of their ads based on consumer psychology
  • Leverage the brand’s pool of successful customers as part of their marketing
  • Using storytelling news ads to bring new prospects into the funnel
  • Using psychological buying triggers in all messaging

Let's discover the crippling mistakes that's potentially costing you growth in 2021!

AFTER 1 YEAR OF WORKING WITH TWO MEN SOCIAL

The Results

200 %
Year-On-Year Revenue Growth
$ 40000
Total Ad Spent
$ 200000
Purchase Conversion Value
3 x
Total ROAS
3000
Unique Purchases

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Let us help you accelerate your eCommerce growth in 2021