People Are Going To Want To Check Your Instagram Account Out

200 million monthly active users view at least one business account daily (Instagram Business). Play your cards right and you’ll be part of this statistic. Instagram focuses on giving users images and videos as its main form of content. Therefore, what users first see is what grabs they’re attention. Anyone can go online and post images, but the goal is to stand out from the crowd and after that, get them to stay.

Here are some tips to get noticed on Instagram:

Develop a brand’s personality

Plan out a consistent aesthetic you’d like to follow that represents who you are and what message you are conveying to your followers. Here you can think of ways your visuals can grab your ideal customers and draw them into your Instagram page.

With so many types of businesses and audiences out there, pick a distinct theme that will resonate with your audience. Creating a bond with followers can compel them to eventually make a purchase. Do you want to be fun-loving, inspiring and professional, artsy or simple and chic? Now think about the type of images, videos and colour scheme that would fit your theme.

Here are some brands that are showcasing their personalities through their Instagram page:

@byinviteonlystore’s Instagram page shows the brand chic and feminine personality with their choices of images and neutral colour scheme. Its consistent beige/ orange colour schemes can make fans associate them to the colours they chosen to represent their brand.

@lushcosmetics’ exhibits its fun-loving nature by having colourful and lively images on their Instagram feed. The playful persona can be more inviting to users.

Studies have shown that visual appears is important in 93% cases when purchasing online (Our Social Times). Visual content is easier to process and can get attention and more leads. A brand’s Instagram images, and overall feed can make or break their social media marketing strategy.

Post high quality visuals

Have images that are professional looking and fits the overall theme. Regardless what product or service you’re selling, professionalism is still highly valued.

What can you do to attain this? If you have the budget, hire photographers to help you or invest in a good camera. You can also use your phone cameras to take your images, they will turn out great too[1]. Also ensure that your images are clear. When transferring images amongst devices and staff, ensure that they are not transferred via chat groups. This worsens the quality of the photos and makes it blurry.

Don’t over promote your products

While the ultimate objective of your brand is to boost sales and leads, pushing your sales on Instagram may come off as aggressive. Instead, provide a range of content that will delight your followers. Mix your content type from images to videos to infographics, etc.

@expedia, a travel company, uses its Instagram page to show the experience rather than the deals that they have. Their jaw-dropping pictures creates a journey for followers to live vicariously through.

Having an eye-catching Instagram feed is so important to attracting users into your page. 80% of marketers use visual assets in their social media marketing (Social Media Examiner). However, it is vital to get to know your audience before planning on your social media marketing. Observe and analyse your ideal customer’s interest and create an Instagram experience for them[2].

Book a FREE 30 mins strategy session with TWO MEN SOCIAL today. Witness for yourself the advantages of Instagram in growing your business and expanding your customer reach.

[1] “Small business tips & tricks to save money- How to achieve amazing images with phone camera?”

[2] “How picking the right audience for your social media marketing strategy will boost sales”


How to get noticed on social media – Building a Brand Awareness

Building brand awareness is about having a genuine bond with your ideal customer. It goes beyond the visual aids that represent your brand, but the experiences and feelings they have when interacting with your brand.

How can this help you boost sales? Well, if you have a blog, readers will be drawn by an experience you curated previously. And for businesses, you are reputable for being trust-worthy. When you are able to achieve this awareness, you will be able to earn customer’s loyalty and gain creditability. This will put you ahead of your competitors.

Constructing a concrete brand base is not enough. With emerging competitors and more audience to capture, you need to continuously engage with your audience. The better they know your company, the more they are able to trust your products or services.

Here are some ways you can increase your brand awareness on social media:

  1. Curate content that your followers can relate to[1]

Create a virtual environment where followers feel at home. 70% of marketers are persistently investing time into content strategies for brands they represent (HubSpot 2020). Understanding what type and form of content your ideal consumers want gets you one step closer to catching their attention. So importantly, research about your target audience to understand what they would want to know. Provide them with interesting facts that give them more insight into your industry. Design eye-catching artworks to draw them in. Give them a reason to follow and take in your what you have to offer. Pushing your products and services may only push them away. Give them more than what you are trying to sell them.

  1. Talk to your followers

Forge friendships online. Social media was designed to be social. Interact with your followers by having conversations with them. Facebook, Instagram, LinkedIn, TikTok and many other platforms allows you to reply to comments and send messages your followers. Introduce yourself, ask if they have any inquiries, etc.

  1. SHOW them, don’t just tell them

Establish who you really are on social media. As of 2018, 54% of users go on social media to research about brands and products before purchasing them (GolbalWebIndex 2018). Companies that build high walls may scare potential consumers away, especially when they are sceptical about the staff and how the company is run. Guide them through a staff’s typical day-to-day routine by giving them a virtual tour around the office. When promoting your product, show them how it’s made and bring them through the process. Again, you’re trying to get followers online to get to know you better. These can help them know the people behind the products and appreciate and respect the hard work and dedication the staff display.

  1. Encourage followers to spread the word

It’d never hurt to ask your followers to share your content online. When you’re offering a great service that will appeal to your followers, they would want to share it with friends they know will want to know. So, giving them a little nudge is no big deal. Of course, it goes without a doubt that the content you post sparks their interest first.

Another way is to get previous satisfied customers to post about your product on their own social media. You could ask them to write up a short review and tag your social media account. They’ll help you get the word about your brand out to others and attract others of similar interest to check you out.

Lastly, engage with influencers. With great popularity, comes great influence. Collaborate with influencers to get them to post about your brand. This can help you get the attention from a bigger community. 

Connect with your ideal customers on social media. Book a FREE 30 mins strategy session with TWO MEN SOCIAL to learn more about how you can grow your business by utilising social media platforms.

[1] “Connect with your followers & convert them into your consumers”


6 Strategies For eCommerce Success Using Social Media

Are you utilising these strategies to propel your E-commerce store’s revenue? 📈

Time to take notes! 📝⁣

𝟭. 𝗙𝗮𝗰𝗲𝗯𝗼𝗼𝗸 𝗥𝗲𝘁𝗮𝗿𝗴𝗲𝘁𝗶𝗻𝗴 ⁣

In this day and age, we have our attention and focus pull almost a 100 different ways and direction every single day! You might have finally got your target audience to be interested enough to browse through your E-commerce store. While they are shopping however, they might get distracted by emails, messages, calls etc.

This might take them away from your website and all the marketing time, energy and money you’ve spent into your branding and getting these prospects interested enough to go into your website will go down the drain if you are not careful! So inputting a Facebook Pixel into your E-commerce website is not just advantageous, but extremely vital for your Ecommerce store’s success! Here’s a quick article on how to create and install your own Facebook Pixel, click here.

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𝟮. 𝗖𝗵𝗮𝘁𝗯𝗼𝘁 𝗚𝗶𝘃𝗲𝗮𝘄𝗮𝘆𝘀⁣

In the latest Facebook keynote, Mark Zuckerberg said, “The future is private”.

For us as marketers and business owners, it means we have to start utilising and expanding our use of Facebook groups and Facebook messenger! One of the important highlights that the Founder and CEO of Facebook mentioned is that the platform’s visual design will be significantly revamped to put Facebook messenger and Facebook groups at the forefront of our attention.

Therefore you will be able to notice that one of the marketing strategies that generates the highest ROI currently, is using AI chatbots to run advertising campaigns! Using AI chatbots will allow you to hyper target your prospects using automated segmentation programming. Not only will this allow your brand to aligning it’s strategy to Facebook’s algorithm, you will also see significant cost reduction within your Facebook ads spend = Win – Win! ⁣

𝟯. 𝗔𝗯𝗮𝗻𝗱𝗼𝗻𝗲𝗱 𝗖𝗮𝗿𝘁 𝗘𝗺𝗮𝗶𝗹 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻⁣

Have you ever browse through an E-commerce store, selected a few items, signed-up to check-out with a discount but at the end, didn’t make the purchase? This happens to about 29% of all web traffic! It will be foolish to let these shoppers slip through!

Therefore it is essential that your E-commerce store set in place a automated email sequence that can fire once this event triggers! An abandoned cart email campaigns allow you to target shopper who have shown SIGNIFICANT interest in your products! By emailing them a link direct to the checkout with their selected items they abandoned, you’re giving them a reminder and incentive to purchase your products!

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If you’ve found this article valuable so far and you’re thinking to yourself “Hey, I want these guys at Two Men Social to handle my digital marketing and E-commerce store to effortlessly increase my sales” then here and fill out the form there. We will get in touch with you as soon as we can.

Moving on…

𝟰. 𝗦𝗲𝗮𝗿𝗰𝗵 𝗥𝗲-𝘁𝗮𝗿𝗴𝗲𝘁𝗶𝗻𝗴⁣

What is the most obvious sign that someone is ready to purchase a product? They search for it. You can significantly increase your ROI by only targeting the prospects that have searched for your specific product, these are the prospects that have shown a significant level of interest and buying intent! By showing ads targeted specifically towards these prospects with the search term they were looking for over the next 30-60 days, you will be able to see your E-commerce sales soar.

At Two Men Social, we use this for almost all our E-commerce clients that onboard with us and this has been a game-changing strategy for them.

𝟱. 𝗜𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴⁣

The online of ‘word of mouth’ marketing. Influencers are known, liked and trusted individuals. Their daily activities are followed by hundreds if not thousands of fans, friends and brands that could be interested with the products you offer! So why not make use of someone who has a reputation for being liked and trusted to market your brand to a warm audience who always have their eyes on these influencers?

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With an endorsement by them using your product, not only are you pre-selling your product which will allow your brand to get sales with lesser resistance down the funnel. You will also be able to repurpose the posts by these influencers on your advertising campaign and other marketing channels to show social proof! ⁣

⁣However, not all influencers are impactful for your brand. As a social media marketing agency, we will take charge of your influencer marketing campaign to help vet through hundreds of influencers and follow them to see whether their lifestyle choices, audience and engagement will be beneficial towards driving new sales for your E-commerce store.

𝟲. 𝗟𝗮𝗻𝗱𝗶𝗻𝗴 𝗣𝗮𝗴𝗲 𝗢𝗽𝘁𝗶𝗺𝗶𝘀𝗮𝘁𝗶𝗼𝗻⁣

Understanding consumer behaviour and User Experience (UX) has a big part in influencing the behaviour of your prospects when they land on your website. These fundamentals are often overlooked by E-commerce store owners as they outsource their web development to freelancers who are not in tune with consumer behaviour and marketing psychology.

It might seem like such minor details to you, yet they play a huge role in the success of your E-commerce site.

⁣If you’ve found this article valuable and you’re thinking to yourself “Hey, I want these guys at Two Men Social to handle my digital marketing and E-commerce store to effortlessly increase my sales” then go ahead and book a strategy session with us!