in online revenue
return on ad spend
H2Hub is one of Singapore’s largest mid-range watch retailer with over 10 retail stores islandwide. Their marketing was mainly traditional with physical POS, in-store displays, physical banners, flyers, print media and in 2016 they launched their e-commerce site but was not very successful even after trying more than 10 different digital ad agencies
During our discovery call, we found out that their ad account was operating at a loss by only getting back $0.99 for every $1 they put into digital ads. On top of that, their product cost ranges from as little as $50 to as much as $5,000. This means that they are losing even more money when they choose to advertise each time.
This is an extremely common theme throughout brands, big or small. If you are worried or unsure about the returns you are getting back from your online advertising, get in touch with us for a non-obligatory diagnosis.