Why you might want to reconsider investing more time onto your Instagram page
200 million monthly active users view at least one business account daily (Instagram Business). Play your cards right and you’ll be part of this statistic. Instagram focuses on giving users images and videos as its main form of content. Therefore, what users first see is what grabs they’re attention. Anyone can go online and post images, but the goal is to stand out from the crowd and after that, get them to stay.
Here are some tips to get noticed on Instagram:
Plan out a consistent aesthetic you’d like to follow that represents who you are and what message you are conveying to your followers. Here you can think of ways your visuals can grab your ideal customers and draw them into your Instagram page.
With so many types of businesses and audiences out there, pick a distinct theme that will resonate with your audience. Creating a bond with followers can compel them to eventually make a purchase. Do you want to be fun-loving, inspiring and professional, artsy or simple and chic? Now think about the type of images, videos and colour scheme that would fit your theme.
Here are some brands that are showcasing their personalities through their Instagram page:
@byinviteonlystore’s Instagram page shows the brand chic and feminine personality with their choices of images and neutral colour scheme. Its consistent beige/ orange colour schemes can make fans associate them to the colours they chosen to represent their brand.
@lushcosmetics’ exhibits its fun-loving nature by having colourful and lively images on their Instagram feed. The playful persona can be more inviting to users.
Studies have shown that visual appears is important in 93% cases when purchasing online (Our Social Times). Visual content is easier to process and can get attention and more leads. A brand’s Instagram images, and overall feed can make or break their social media marketing strategy.
Have images that are professional looking and fits the overall theme. Regardless what product or service you’re selling, professionalism is still highly valued.
What can you do to attain this? If you have the budget, hire photographers to help you or invest in a good camera. You can also use your phone cameras to take your images, they will turn out great too. Also ensure that your images are clear. When transferring images amongst devices and staff, ensure that they are not transferred via chat groups. This worsens the quality of the photos and makes it blurry.
@expedia, a travel company, uses its Instagram page to show the experience rather than the deals that they have. Their jaw-dropping pictures creates a journey for followers to live vicariously through.
Having an eye-catching Instagram feed is so important to attracting users into your page. 80% of marketers use visual assets in their social media marketing (Social Media Examiner). However, it is vital to get to know your audience before planning on your social media marketing. Observe and analyse your ideal customer’s interest and create an Instagram experience for them.
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