Hop on the social media train now.
More than 3 billion people use social media every day. With its enticing presence in many lives, there is no doubt how huge its influence is on its users.
More brands and business have diversified their marketing efforts on multiple platforms so that they boost their reach. However, not everyone takes advantage of social media’s untouched capabilities.
Now let’s get to understand what social media marketing is.
Social Media Marketing is the process of gaining traffic or attention through social media platforms. These platforms are used to interact and connect with the audience to build a brand, increase sales and drive traffic to the company’s website. Having a social media account to represent your brand in crucial in this digital age. 73% of consumers were drawn by a brand’s social media presence when making a purchase decision (Animoto 2018)
It is smart for businesses to follow where their desired market goes. Companies can create the best product and content but are unable to reach those they want to have an impact on. Social media houses people of different demographics, interests and personalities. It is a shame to not tap into this market and utilise social media to reach the company’s fullest potential.
Social media platforms allow a brand to showcase who they are, what they represent and what they have to offer. Spreading the word about your brand is made easier with social media. Now you have to create your brand’s image and who you want to target.
Building a consistent core identity across platforms allows your brand to be recognised easily. The construction of a social media presence includes both strategy and creativity.
Firstly, define what you hope to achieve through social media. Would you want to be discovered? Do you want to drive traffic to products? Having a clear goal allows you to move in the right direction. The social media experience may be a daunting one if you’re just starting out. Building a following of fans of your product and service is the first step. However, time is of the essence. Plan out what you want to achieve to say ahead of upcoming competitors.
Next, plan on how you way your brand to be seen. Friendly? Artsy? Sophisticated? Social media can help build a visual impression. One that can have a long-lasting impact on your customers. Importantly, to be recognised, your content should be coherent. This includes what images you use, the colours representing your brand and how your words are phrased. All these will account to how your followers and potential customers resonate with your brand.
Lastly, think of who your target audience is. This is an important step as your content will be curated around what they like, attracting them to follow and engagement with your account. Adapting to what pleases your audience will help grab their attention. It’s human nature to be greedy and want more followers and likes. However, if they are not going to help you reach your end goal, having them is counterproductive.
Don’t waste your efforts in just building a pretty Instagram or Facebook page. Build your brand’s awareness and get recognition for what you have to offer. It’s the way to get people to notice your company and what you have to offer.
On the web, all sites have become so intertwined that people hop from one to another very easily. With a strong social media account, you will be able to drive traffic to your blogs, websites or get them to directly contact you. This is how you can convert a follower into a customer. Rope your followers in so that they want to take a specific action. It’s not enough to have great content and hope that people will somehow find it. Use social media channels to promote your products and services.
A great underrated benefit of social media is being able to get to know your customers. Knowing their likes and interests can help your company understand your customers and how better to improve your products and services to meet their wants and needs. It also helps you create content to keep your followers engaged with your account.
How to do this? Go to customers’ profiles and see what they are interested in, how old they are, what other relevant account they follow, places they’ve been, etc. By profiling your customers, you can observe what kind of audience resonates with your product and service and create content more personal and specific to what they would like.
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